What feels like it could maybe be future vintage? The Duchess of Cambridge heads back to work after maternity leave in a lilac Emilia Wickstead dress. Posted in Fashion Tagged norse projects Leave a comment.
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But that was only one life cycle in the saga of a year-old retailer that began as a luxury sporting outfitter dealing in everything from shotguns to fishing boats and outdoor apparel. In fact, I felt like it was another level of challenge and I felt uncomfortable. Normally when that happens it engages you even more. The biggest difference is that this is an opportunity to rebuild and evolve an iconic American brand.
The challenges that come along with that are pretty specific. How do we move this thing forward while taking our old customers along for the ride and capturing new ones? Coming in, we were thinking, how do we make this the most iconic casual American luxury brand? It comes down to how we evolve the product. We obsess over the brand, obsess over every detail; every raw material, every fabric, finish, fit, trim and wash.
If we love the product that goes into the store, then the brand will evolve naturally over time. How did you use history in the new collection? We have to take history and pit some of these aspects against each other, distill what comes out, mush it together and then funnel that through the current lens.
It adds integrity to the product. It needs to feel honest, the product needs to feel as though it has integrity. The whole process has been organic. The question is always, does this feel right?
We came in and started working through ideas; putting color on the board, putting print and pattern on the board, putting silhouettes on the board. We really started building out what we wanted the collection to feel like until it was right and instinctual. Consideration for who your customer is, first of all. I do have a point of view on how I like to approach things personally. What feels like it could maybe be future vintage?
Passion is number one. I think all of the elements that make good people also make brands good. Posted in Fashion Tagged louis vuitton Leave a comment. Posted in Fashion Tagged colette , daily paper Leave a comment.
Posted in Fashion Tagged Sunspel Leave a comment. Posted in Fashion Tagged hudson's bay company , stutterheim Leave a comment. Bringing Back Rocker Chic. Posted in Fashion Tagged hedi slimane , saint laurent Leave a comment. Posted in Fashion Tagged disney , kenzo Leave a comment. Posted in Fashion Tagged norse projects Leave a comment.